Intelligent PR Tools: Transforming Public Relations with AI

In today’s fast-paced digital world, Public Relations (PR) is no longer just about issuing press releases and managing media contacts. With the rise of artificial intelligence (AI) and machine learning, Intelligent PR tools have emerged as a game-changer in how businesses communicate with their audiences. These tools automate key PR tasks, provide deep insights, and […]
Best Ways to Track Brand Mentions Effectively

Ever feel like people are talking about your brand, but you’re not hearing the full conversation? Whether you’re a business owner, marketer, or brand manager, tracking brand mentions is like tuning into the world’s gossip channel—but only the parts that matter to you. In 2025, this isn’t just a “nice to have”; it’s essential for […]
How Can Customer Insights Help a Business?

Let’s be real — you can’t grow a business if you don’t truly understand the people buying from you. That’s where customer insights come into play. These aren’t just boring stats or dry analytics reports. Nope. They’re the golden nuggets that tell you who your customers are, what they love, what they hate, and how […]
What Free Social Listening Tool Can You Recommend?

Ever wondered what people really think about your brand online? That’s where what free social listening tool can you recommend?. Social listening is all about tracking conversations happening across the web—on social media, blogs, forums, and news sites—to understand what people are saying about your brand, products, competitors, or industry. What Free Social Listening Tool […]
Best Ways to Track Brand Mentions on Twitter for Insights

The best way to track brand mentions on Twitter isn’t just a nice-to-have; it’s an absolute necessity. Twitter is where customers, competitors, and influencers talk freely and publicly. Whether it’s praise, complaints, or curious questions, knowing what’s being said can help shape your brand’s reputation and future. So, how do you stay in the loop […]
From PDFMonkey to AIM Monkey: Building Effective Internal Tools

One of the first features I worked on when starting my career was AIM’s PDF generation tool. It was time to migrate “From PDFMonkey to AIM Monkey,” moving off of PDFMonkey’s SaaS product to our own solution. We had to figure out a way to maintain the same templates we used with PDFMonkey while reverse-engineering […]
Brand Monitoring Services: The Ultimate Guide

Brand monitoring services is the process of tracking and analyzing mentions of your brand across online channels—social media, news outlets, blogs, forums, and review platforms. Think of it as having a virtual radar constantly scanning the internet for any sign of your name. Why Brand Monitoring Services Matter Would you let someone talk behind your […]
Social Listening for Competitor Brand Mentions: Gain the Edge

Ever wondered what people are saying about your competitors online? That chatter—those tweets, reviews, Reddit rants, or glowing blog posts—can be a goldmine. Welcome to the world of social listening for competitor brand mentions. It’s more than just snooping; it’s smart business. In today’s hyper-social world, staying blind to competitor conversations is like running a […]
Social Media Monitoring Platforms 2025: Best Picks

Social media monitoring platforms 2025 is the process of tracking mentions, conversations, hashtags, and trends across various platforms like Facebook, X (formerly Twitter), Instagram, LinkedIn, YouTube, and even emerging channels like Threads. It’s like being a digital fly on the wall, listening to what people say about your brand, your competitors, or your industry at […]
What Are the Best Sentiment Analysis Tools for Enterprise?

What Are the Best Sentiment Analysis Tools for Enterprise? is the process of using natural language processing (NLP), text analysis, and computational linguistics to identify and extract subjective information from source materials. In plain English? It’s how machines figure out if people are happy, sad, or mad based on what they’re saying. What Are the […]